Vertical film for podcasts
Anyone can cut an episode. Knowing where is the work.
Every episode holds four or five moments that stand on their own. They are rarely the ones the guest remembers, and never the ones an algorithm picks. Finding them means watching the whole thing — which is precisely why almost nobody does.
Bielefeld, Germany — working in English
The method
Nothing is asked of the show.
No brief. No timestamps. No list of the parts thought to be strongest — those are usually wrong, and asking for them is asking the client to do the job they are paying to avoid.
A link is enough. Files return finished: reframed to vertical around whoever is speaking, captioned word by word, opened with a line that holds the first second. There is nothing left to approve, fix or export.
OneTimes most episodes are published
The arithmetic
A day of recording. A single post.
The audience that would have watched thirty seconds of an episode almost never watches forty-seven minutes of it. They are not a smaller audience. They are a different one, and they are reached in a different shape.
The process
Three movements. One belongs to the show.
I
The episode arrives
A link or a file. Brand colour and typeface if the show holds them. Nothing else is required, and nothing else is asked for.
II
It is watched in full
Every minute of it. Five moments are drawn out, cut on the word rather than the second, reframed around the speaker, and captioned to be read with the sound off.
III
Five films return
Within forty-eight hours, each with a written caption ready to paste. One round of revisions is included. Nothing arrives half-made.
48Hours, recording to feed
Turnaround
Recorded Monday. Posted Wednesday.
Short-form rewards proximity to the moment a conversation happened. An episode clipped three weeks late is an archive. Clipped the same week, it is still news.
Rates
Stated plainly. No arithmetic per clip.
The first film is made without charge
One episode. One film. No invoice.
mika@cadreaux.comSample work sent with any enquiry