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Case study · Keynote speakerLive

From seven pages of facts to one stage.

Captain Peter Jähne is The Brain Captain: he shows leaders what happens in the brain before every decision. His old website was seven separate pages of menus and boxes. We rebuilt it as one cinematic page that opens on him on stage, lets bookers hear him, and ends with a way to book him.

the-jaehnes.com
After: Peter on stage with the brain behind him, his title The Brain Captain, his next events and a button to check his availability
Before: the old homepage with a stock image, a menu of seven pages and the line it's mental first
BeforeAfter · live

Drag to compare the first thing a booker sees.The right side is his real site, playing live.

7 → 1One pageSeven menu pages became one story you scroll, from first impression to booking him.
6Talks you can hearEvery keynote has a short clip of Peter explaining it in his own voice.
6LanguagesEnglish, German, Spanish, Arabic (right to left), Japanese and Chinese.
3DHis bookBetrayal! turns, flips over and opens right in the browser.
The whole site

Scroll it like a booker would.

Most event organisers open a speaker's site on their phone first. This is his real site, live: scroll inside the phone, or jump to any part of the story. Switch to "Before" to scroll his old homepage.

Loading his site…
Before: his old homepage on a phone, one long column of a stock image, text and a menu

After: his new site, live. Scroll inside the phone.

Before: his old homepage on a phone. A stock image, a long column of text, and six more pages hidden behind a menu. Switch back to "After" to jump through the new one.

Section by section

What changed, part by part.

Full sections, not crops. Switch between his old page and the new section to see the difference.

The talks

Talks a booker can hear.

Before
Four coloured boxes with a title each. No description, no way to hear him.
After
Six talks, each explained in plain words, with a clip of Peter explaining it himself. Every talk can become a workshop.
Keynotes
After: six keynote cards, each with a short description and a Listen to Peter button
The praise

Leaders, in their own words.

Before
One quote at a time, on a separate page, in a slider you have to click through.
After
Five leaders at once on the main page, with their photos, names and roles. The strongest line is highlighted.
Praise
After: a featured quote and four more quotes from named leaders
The booking

Booking him, without the hunt.

Before
A contact page with an email address, a phone number and a map of Europe.
After
An enquiry form that asks the right questions and writes the email for the booker, plus his agent in Zurich, a direct line and WhatsApp for urgent bookings, and his speaker bureau.
Booking
After: a booking section with an enquiry form, his agent, a direct line and WhatsApp
Brand new

Parts his old site never had.

These sections did not exist before. Each one gives a booker another reason to choose him.

On stage
The On stage section: his trailer from Kuala Lumpur and photos from the day
63 seconds in the room. His trailer from Kuala Lumpur, so bookers see how a room reacts to him.
The book
The book section: Betrayal! in 3D with its four big ideas and an Amazon button
The book in 3D. Betrayal! turns, flips and opens. Buy it on Amazon, or order in bulk for an event.
Mindflex
The Mindflex section: Peter during a brain scan
The science. Mindflex: talent measured with brain scans and eye-tracking.
A life
A timeline of photos from Peter's life
A life in photos. The story behind the speaker, from childhood to today.
What we built

Everything on his new site.

Design, film, writing, translation, code and hosting. Peter sent his talks, photos and voice notes; we did the rest.

01 · First impression

A stage, not a stock photo

  • Cinematic openingA looping film of Peter on stage with the brain glowing behind him, instead of a stock image.
  • Trailer in one clickHis 63-second stage trailer opens over the page, with sound.
  • Upcoming eventsCards for his next and past events (IMEX Las Vegas, IACA), with the agenda.
  • Track record at a glance970+ keynotes, 8,140+ people trained, 30 years of practice.
  • His story, night to sunriseA scroll scene in a cockpit that turns from night to sunrise while it tells his five careers.
02 · Proof

Reasons to book him

  • Six keynotes, rewrittenClear titles and plain descriptions, plus a custom keynote on request.
  • "Listen to Peter" on every talkHis voice notes, cleaned up and cut into short clips, one per talk.
  • Praise from named leadersFive quotes with photos, names and roles, on the main page.
  • On stage, in photosHis Kuala Lumpur forum: the room and the moments that landed.
  • The book in 3DBetrayal! with its four big ideas, Amazon and bulk orders.
  • Science and a life storyThe Mindflex brain-scan section and a timeline of photos from his life.
03 · Booking

From interest to enquiry

  • "Reserve Peter" always in reachThe booking button stays at the top of the page as you scroll.
  • Enquiry form to his agentAsks for the event, date, audience and topic, then writes the email. Nothing is stored.
  • His agent, by nameVito Todaro, his global agent in Zurich, with his photo, phone and email.
  • Talks to book from the formBookers pick one of his six talks, a custom keynote, a workshop or a book order.
  • Urgent bookingsA direct line and WhatsApp for immediate reservations.
  • Every other routeLinkedIn, his speaker bureau and a direct email to Peter.
04 · Under the hood

Found, fast and cared for

  • Six languagesEnglish, German, Spanish, Arabic (right to left), Japanese and Chinese, each set up for Google.
  • Built for GoogleHidden facts for Google about Peter and his book, a sitemap, and a title and description on every page.
  • No broken linksEvery old page forwards to the matching part of the new site.
  • Link previewsA proper picture and title when the site is shared on WhatsApp or LinkedIn.
  • Phone-first and accessibleMade for phones, readable for everyone, and calmer for people who turn motion off.
  • Hosting and careHis own domain, hosting, and changes whenever he needs them.

Peter's own words go here.

Captain Peter Jähne · The Brain Captain
Your turn

Your site could be the next one here.

We design your new homepage first, before you pay anything. If you like it, we build the rest.